/* Concepto moderno Congelados Alimentar - prototipo local */
.concept-home{
  --concept-ink:#2a211d;
  --concept-coral:#ee5e4d;
  --concept-coral-deep:#d94d3d;
  --concept-cream:#fbf5ec;
  --concept-sand:#efe1cf;
  --concept-leaf:#237941;
  --concept-cocoa:#5b2d1f;
  font-family:"Inter",system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  background:#fffaf4;
  color:var(--concept-ink);
}
.concept-home .site-header{
  position:absolute;top:0;left:0;right:0;z-index:30;
  background:rgba(255,250,244,.82);
  border-bottom:1px solid rgba(255,255,255,.38);
  backdrop-filter:blur(18px) saturate(1.15);
  box-shadow:none;
}
.concept-home .header-shell{max-width:1440px}
.concept-home .brand img{filter:drop-shadow(0 4px 12px rgba(62,31,22,.06))}
.concept-home .main-nav a{font-family:"Inter",sans-serif;font-size:.82rem;font-weight:700;letter-spacing:-.01em}
.concept-home .header-actions .btn{font-family:"Inter",sans-serif}
.concept-main{overflow:hidden}
.concept-kicker,.concept-eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-size:.72rem;line-height:1;text-transform:uppercase;letter-spacing:.14em;
  font-weight:800;color:var(--concept-coral);
}
.concept-kicker:before,.concept-eyebrow:before{
  content:"";width:24px;height:1.5px;background:currentColor;border-radius:99px;
}
.concept-hero{
  position:relative;min-height:clamp(690px,92vh,900px);display:flex;align-items:flex-end;
  isolation:isolate;background:#2d211b;color:white;
}
.concept-reel,.concept-frame,.concept-hero-veil{position:absolute;inset:0}
.concept-reel{z-index:-3;overflow:hidden}
.concept-frame{margin:0;opacity:0;animation:conceptFrame 24s linear infinite}
.concept-frame:nth-child(1){animation-delay:0s}
.concept-frame:nth-child(2){animation-delay:6s}
.concept-frame:nth-child(3){animation-delay:12s}
.concept-frame:nth-child(4){animation-delay:18s}
.concept-frame img{width:100%;height:100%;object-fit:cover;object-position:center;transform:scale(1.04)}
.concept-frame-2 img{object-position:center 48%}
.concept-frame-3 img{object-position:center 45%}
.concept-frame-4 img{object-position:center 58%}
@keyframes conceptFrame{
  0%{opacity:0;transform:scale(1)}
  3%{opacity:1}
  21%{opacity:1}
  25%{opacity:0;transform:scale(1.035)}
  100%{opacity:0;transform:scale(1.035)}
}
.concept-hero-veil{
  z-index:-2;
  background:
    linear-gradient(90deg,rgba(34,22,18,.82) 0%,rgba(34,22,18,.57) 42%,rgba(34,22,18,.12) 74%,rgba(34,22,18,.24) 100%),
    linear-gradient(0deg,rgba(30,20,16,.72) 0%,rgba(30,20,16,0) 45%);
}
.concept-hero-content{width:100%;padding-top:180px;padding-bottom:72px}
.concept-hero-copy{width:min(760px,66vw)}
.concept-hero .concept-kicker{color:#ffd5c7}
.concept-hero h1{
  margin:18px 0 20px;font:900 clamp(3.9rem,8vw,7.8rem)/.89 "Inter",sans-serif;
  letter-spacing:-.07em;text-transform:none;color:white;
}
.concept-hero h1 em{font-style:normal;color:#ff8b76}
.concept-hero-copy>p{
  max-width:650px;margin:0;color:rgba(255,255,255,.86);
  font-size:clamp(1rem,1.5vw,1.18rem);line-height:1.68;font-weight:500;
}
.concept-hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.concept-btn{
  display:inline-flex;align-items:center;justify-content:center;min-height:50px;padding:0 22px;
  border-radius:999px;font-size:.84rem;font-weight:800;text-decoration:none;transition:.28s ease;
}
.concept-btn-primary{background:var(--concept-coral);color:#fff;box-shadow:0 12px 34px rgba(238,94,77,.28)}
.concept-btn-primary:hover{transform:translateY(-2px);background:#ff705e}
.concept-btn-ghost{border:1px solid rgba(255,255,255,.38);background:rgba(255,255,255,.08);color:#fff;backdrop-filter:blur(8px)}
.concept-btn-ghost:hover{background:rgba(255,255,255,.16);transform:translateY(-2px)}
.concept-hero-meta{display:flex;flex-wrap:wrap;gap:9px;margin-top:38px}
.concept-hero-meta span{
  display:flex;align-items:center;gap:8px;padding:9px 13px;border:1px solid rgba(255,255,255,.17);
  border-radius:999px;background:rgba(34,22,18,.2);font-size:.73rem;font-weight:650;color:rgba(255,255,255,.86);
  backdrop-filter:blur(7px);
}
.concept-hero-meta b{color:#ff9b87;font-size:.68rem}
.concept-reel-label{
  position:absolute;right:34px;bottom:28px;display:flex;align-items:center;gap:9px;
  padding:9px 12px;border-radius:999px;background:rgba(26,18,15,.46);backdrop-filter:blur(10px);
  color:rgba(255,255,255,.83);font-size:.66rem;font-weight:750;letter-spacing:.04em;text-transform:uppercase;
}
.concept-live-dot{width:7px;height:7px;border-radius:50%;background:#ff826d;box-shadow:0 0 0 5px rgba(255,130,109,.15);animation:conceptPulse 1.8s ease-in-out infinite}
@keyframes conceptPulse{50%{box-shadow:0 0 0 9px rgba(255,130,109,0)}}

.concept-proof{background:#fff;border-bottom:1px solid #efe4d7}
.concept-proof-grid{display:grid;grid-template-columns:repeat(4,1fr);padding-block:0}
.concept-proof article{padding:27px 24px;border-right:1px solid #efe4d7}
.concept-proof article:first-child{padding-left:0}
.concept-proof article:last-child{border-right:0}
.concept-proof strong{display:block;font-size:1.55rem;letter-spacing:-.05em;color:var(--concept-cocoa)}
.concept-proof span{display:block;margin-top:5px;max-width:225px;color:#756b65;font-size:.75rem;line-height:1.45}

.concept-story{padding:110px 0;background:var(--concept-cream)}
.concept-story-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:90px;align-items:center}
.concept-story-media{position:relative}
.concept-story-media>img{display:block;width:100%;height:600px;object-fit:cover;border-radius:34px;box-shadow:0 28px 70px rgba(68,41,28,.12)}
.concept-story-stamp{
  position:absolute;right:-22px;bottom:30px;min-width:190px;padding:17px 19px;border-radius:18px;
  background:#fff;box-shadow:0 18px 48px rgba(62,34,22,.13)
}
.concept-story-stamp span{display:block;color:var(--concept-coral);font-size:.66rem;text-transform:uppercase;letter-spacing:.12em;font-weight:800}
.concept-story-stamp strong{display:block;margin-top:4px;font-size:.96rem;color:var(--concept-cocoa)}
.concept-story-copy h2,.concept-section-head h2,.concept-quality h2{
  margin:15px 0 20px;font:800 clamp(2.7rem,5vw,5.2rem)/.98 "Inter",sans-serif;letter-spacing:-.06em;
}
.concept-story-copy h2 em,.concept-section-head h2 em{font-style:normal;color:var(--concept-coral)}
.concept-story-copy p{margin:0 0 14px;color:#6f655e;line-height:1.75;font-size:.97rem;max-width:690px}
.concept-text-link{display:inline-flex;gap:10px;align-items:center;margin-top:16px;color:var(--concept-cocoa);font-size:.82rem;font-weight:800;text-decoration:none}
.concept-text-link span{transition:transform .25s ease}
.concept-text-link:hover span{transform:translateX(5px)}

.concept-products{padding:105px 0 115px;background:#fff}
.concept-section-head{display:flex;align-items:end;justify-content:space-between;gap:35px;margin-bottom:42px}
.concept-section-head h2{margin-bottom:0;max-width:720px}
.concept-product-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.concept-product-card{border:1px solid #ece0d2;border-radius:28px;background:#fff;overflow:hidden;transition:.35s ease}
.concept-product-card:hover{transform:translateY(-6px);box-shadow:0 24px 56px rgba(68,39,25,.11)}
.concept-product-visual{position:relative;height:385px;background:#f5e9da;overflow:hidden}
.concept-product-visual img{width:100%;height:100%;object-fit:contain;padding:28px;transition:transform .45s ease}
.concept-product-card:hover .concept-product-visual img{transform:scale(1.035)}
.concept-product-visual>span{
  position:absolute;left:18px;top:18px;padding:8px 11px;border-radius:999px;background:rgba(255,255,255,.9);
  color:var(--concept-cocoa);font-size:.7rem;font-weight:850;backdrop-filter:blur(8px)
}
.concept-product-copy{padding:24px}
.concept-product-copy h3{margin:0;font-size:1.35rem;line-height:1.12;letter-spacing:-.035em;color:var(--concept-cocoa)}
.concept-product-copy p{min-height:48px;margin:10px 0 20px;color:#746a63;font-size:.82rem;line-height:1.55}
.concept-cart-add{
  width:100%;display:flex;justify-content:space-between;align-items:center;border:0;border-top:1px solid #eee1d3;
  border-radius:0;background:transparent;color:var(--concept-coral-deep);padding:16px 0 0;font:800 .78rem "Inter",sans-serif;cursor:pointer
}
.concept-cart-add span{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:#fff1ee;font-size:1rem}

.concept-quality{padding:105px 0;background:#32231d;color:white}
.concept-quality-grid{display:grid;grid-template-columns:.88fr 1.12fr;gap:74px;align-items:center}
.concept-eyebrow-light{color:#ff9b87}
.concept-quality h2{color:white;margin-bottom:18px}
.concept-quality h2 em{display:block;font-style:normal;color:#ff8c77}
.concept-quality-copy>p{color:rgba(255,255,255,.7);line-height:1.75;font-size:.96rem;max-width:610px}
.concept-quality-points{display:flex;flex-wrap:wrap;gap:8px;margin:27px 0 30px}
.concept-quality-points span{padding:8px 11px;border:1px solid rgba(255,255,255,.14);border-radius:999px;color:rgba(255,255,255,.82);font-size:.7rem;font-weight:700}
.concept-btn-light{background:#fff;color:#41291f}
.concept-btn-light:hover{transform:translateY(-2px);background:#fff4e9}
.concept-quality-media{position:relative}
.concept-quality-media>img{display:block;width:100%;height:590px;object-fit:cover;border-radius:32px}
.concept-quality-note{
  position:absolute;left:24px;right:24px;bottom:22px;padding:16px 18px;border:1px solid rgba(255,255,255,.16);
  background:rgba(35,24,20,.7);border-radius:18px;backdrop-filter:blur(10px)
}
.concept-quality-note b{display:block;font-size:.78rem}
.concept-quality-note span{display:block;margin-top:4px;color:rgba(255,255,255,.65);font-size:.72rem}

.concept-clients{padding:78px 0 62px;background:#fff}
.concept-clients .client-marquee-head h2{font:800 clamp(2rem,4vw,3.4rem)/1 "Inter",sans-serif;letter-spacing:-.055em}
.concept-clients .client-marquee-head h2 em{font-style:normal;color:var(--concept-coral)}
.concept-paths{padding:55px 0 90px;background:#fff}
.concept-path-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.concept-path-grid a{
  display:grid;min-height:185px;align-content:end;padding:22px;border:1px solid #ebe0d4;border-radius:22px;
  text-decoration:none;color:var(--concept-ink);transition:.28s ease;background:#fff
}
.concept-path-grid a:hover{transform:translateY(-4px);border-color:#e3bcae;background:#fff9f5}
.concept-path-grid span{align-self:start;color:var(--concept-coral);font-size:.68rem;font-weight:900;letter-spacing:.08em}
.concept-path-grid strong{margin-top:auto;font-size:1.1rem;letter-spacing:-.025em}
.concept-path-grid small{margin-top:5px;color:#81756d;font-size:.72rem}
.concept-ribbon{
  position:fixed;left:18px;bottom:18px;z-index:100;padding:8px 11px;border-radius:999px;
  background:#241b18;color:#fff;font-size:.61rem;font-weight:800;letter-spacing:.08em;
  box-shadow:0 8px 22px rgba(0,0,0,.16);opacity:.78;pointer-events:none
}

@media(max-width:1050px){
  .concept-home .site-header{position:relative}
  .concept-hero{min-height:740px}
  .concept-hero-content{padding-top:110px}
  .concept-hero-copy{width:min(780px,82vw)}
  .concept-story-grid,.concept-quality-grid{grid-template-columns:1fr;gap:48px}
  .concept-story-media>img,.concept-quality-media>img{height:520px}
  .concept-product-grid{grid-template-columns:repeat(2,1fr)}
  .concept-product-card:last-child{grid-column:1/-1;max-width:calc(50% - 9px)}
  .concept-proof-grid{grid-template-columns:repeat(2,1fr)}
  .concept-proof article:nth-child(2){border-right:0}
  .concept-proof article:nth-child(-n+2){border-bottom:1px solid #efe4d7}
  .concept-path-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:700px){
  .concept-hero{min-height:720px;align-items:end}
  .concept-hero-veil{background:linear-gradient(0deg,rgba(32,22,18,.88) 0%,rgba(32,22,18,.58) 65%,rgba(32,22,18,.25) 100%)}
  .concept-hero-content{padding:80px 22px 52px}
  .concept-hero-copy{width:100%}
  .concept-hero h1{font-size:clamp(2.85rem,13vw,3.55rem);line-height:.93;letter-spacing:-.065em;max-width:100%}
  .concept-hero-copy>p{font-size:.94rem}
  .concept-hero-actions{display:grid;grid-template-columns:1fr}
  .concept-btn{width:100%}
  .concept-hero-meta{display:grid;grid-template-columns:1fr 1fr}
  .concept-reel-label{display:none}
  .concept-proof-grid{grid-template-columns:1fr 1fr}
  .concept-proof article{padding:20px 16px}
  .concept-proof article:first-child{padding-left:16px}
  .concept-story,.concept-products,.concept-quality{padding:72px 0}
  .concept-story-grid,.concept-quality-grid{gap:34px}
  .concept-story-media>img,.concept-quality-media>img{height:390px;border-radius:24px}
  .concept-story-stamp{right:12px;bottom:12px}
  .concept-story-copy h2,.concept-section-head h2,.concept-quality h2{font-size:2.45rem}
  .concept-section-head{display:block}
  .concept-section-head .concept-text-link{margin-top:18px}
  .concept-product-grid{grid-template-columns:1fr}
  .concept-product-card:last-child{grid-column:auto;max-width:none}
  .concept-product-visual{height:340px}
  .concept-path-grid{grid-template-columns:1fr}
  .concept-path-grid a{min-height:130px}
  .concept-ribbon{font-size:.52rem}
}
@media(max-width:460px){
  .concept-hero-meta{grid-template-columns:1fr}
  .concept-proof-grid{grid-template-columns:1fr}
  .concept-proof article{border-right:0!important;border-bottom:1px solid #efe4d7}
  .concept-proof article:last-child{border-bottom:0}
  .concept-product-visual{height:305px}
}
@media(prefers-reduced-motion:reduce){
  .concept-frame{animation:none!important;opacity:0!important}
  .concept-frame-1{opacity:1!important}
  .concept-live-dot{animation:none}
  .concept-product-card,.concept-product-visual img,.concept-btn,.concept-text-link span{transition:none!important}
}